MY STOPOVER

A global campaign which centred upon one big idea: where most airlines give you miles, we give you time. Time to relax. Time to go on adventures. Time to get back to nature and to yourself.

The campaign kicked off with a viral stunt where we surprised one unsuspecting Icelandair passenger with an incredible weekend stopover, and a OOH campaign all shot from the point of view of the tourist. The activation concluded with a partnership with Uber, where we randomly surprised their passengers with complimentary tickets to Europe which included a free stopover in Iceland.