THE ALCHEMY PROJECT FEAT. BASTILLE

London is a city that flourishes on creativity. And as the Spirit of London, Beefeater aims to be at the heart of that creativity. Through a partnership with EMI, we were able to link up with the Brit Award winning band: Bastille. We flew the band across the continent on a journey of inspiration, taking them to new places and exposing them to all sorts of experiences, which fans could follow in real time, via a social media campaign hosted on Soundcloud and Instagram. At the end of the tour, we brought the band back to their London-based studio in order to distil their experiences into a brand new track. Everything culminated in a 20-minute-long documentary premiered in London along with a new Bastille track called ‘Skulls’.