EVERYWHERE IS ART

A global advertising campaign to promote UBS art sponsorship program for Art Basel and The Guggenheim. A collaboration with photographer Dan Tobin Smith, the idea was formed around a series of eyes made out of real artists’ materials to show that everywhere can be art. The first execution was made using 25 varieties of powder paint, the second was created by experimenting with ink and watercolours and the third used over 3,000 coloured pencils.