THE ART OF PERFORMANCE

A new global driving experience created for Jaguar with digital at its core. The idea included the development of Smart Cone technology, enabling to make a real life driving game, pitting driver against driver and city against city in more than 600 venues across 46 countries. To kick the game off we launched the experience with world-renowned F1 racing driver, Romain Grosjean, and created a bespoke racing livery which was then applied to all of the Jaguar gaming cars.