THE GLENLIVET ALPHA

Without any age statement, cask information or tasting notes – The Glenlivet Alpha, is a limited edition of 3,350 bottles. The campaign idea included a specially designed matte black bottle urging all whisky connoisseurs to master their senses.

A creative and sensory campaign challenged the audience to truly engage their senses by breaking down the single malt flavour to four senses: sight, smell, taste and feel. We wanted to make something that invited people to discover the secret behind this unique single malt.

Each week, a ‘sensory challenge’ was revealed on social allowing consumers to create their own visual interpretation of what they believe the drink will be like.