FOUR PLUS

A fully integrated campaign created for the launch of the 4+ customer care package from Renault. Rather than creating a heavy-handed campaign toting the package’s benefits, the creative idea tapped into an emotional truth: a lot can happen in four years. The fully integrated campaign consisted of two TV spots entitled ‘Fate’ and ‘The Kid’, OOH, press, radio and social activations. Directed by Pete Riski through Rattling Stick